18-21 SIGN REGULATIONS.
18-21.010 Purpose and Intent.
a. Purpose and Intent. It is the purpose and intent of this article to provide minimum standards to safeguard life, health, property, aesthetics and public welfare and safety by regulating and controlling the type, size, number, design, quality of materials, construction, illumination, location and maintenance of all signs in the City of Clearlake.
b. Adoption of Sign Regulations. By adopting this article, the City intends to balance several competing interests, including:
1. To regulate signs in a constitutional manner, with rules that do not regulate protected noncommercial speech by content or favor commercial speech over noncommercial speech;
2. To provide adequate opportunity for persons to express themselves by displaying an image or message on a sign;
3. To preserve and enhance the aesthetic, traffic safety and environmental values of our community;
4. To minimize distraction, obstruction or other impediments to traffic circulation which would be caused by excessive or inappropriately placed signage;
5. To safeguard and preserve the health, property and public welfare of Clearlake residents by regulating the physical design, location and maintenance of signs;
6. To provide a method for abatement of illegal and abandoned signs; and
7. To implement the Clearlake General Plan. (Ord. #248-2020, S2 (Exh. A))