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Murals shall be reviewed by the Director. The Director may refer mural applications to the Planning Commission for consideration. The application shall include a detailed drawing or sketch of the mural plus other details as prescribed on the application.

a. In approving or denying the proposed mural, the Director shall consider the extent to which the proposal fulfills the following standards:

1. The mural shall demonstrate superior artistic quality or theme as opposed to direct or indirect illustrative advertising.

2. The mural or graphic shall be designed to enhance or distinguish the architectural features of the structure on which it is placed.

3. The design and colors used shall be harmonious with the surrounding environment and shall not be used for the exclusive purpose of calling attention to the mural or graphic.

4. The mural shall not have an adverse impact on the safe and efficient movement of vehicular or pedestrian traffic.

5. The proposed mural, by its design, construction and location, will not have a substantial adverse effect on abutting property or the permitted use thereof and will contribute to the City’s unique character and quality of life.

6. The paint to be used and applied shall be appropriate for use in an outdoor locale, for an artistic rendition and shall be of a permanent, long-lasting variety. (Ord. #248-2020, S2 (Exh. A))